MartinLabuschin.com

About

Martin Labuschin is a Product Manager with over 15 years of experience in e-commerce and SaaS. He specializes in data-driven product development, agile team leadership, and building enterprise-grade platforms at scale. After more than a decade shaping review and trust products at Trusted Shops — Europe’s leading trust brand in e-commerce — he now works in the digital trust and identity space at Bank-Verlag. He writes about product management, strategy, and the craft of building products that matter.

Full About Page

Martin Labuschin is a Product Manager with over 15 years of experience in e-commerce and SaaS. He specializes in data-driven product development, agile team leadership, and building enterprise-grade platforms at scale. After more than a decade shaping review and trust products at Trusted Shops — Europe’s leading trust brand in e-commerce — he now works in the digital trust and identity space at Bank-Verlag. He writes about product management, strategy, and the craft of building products that matter.

Background

Martin spent 15 years at Trusted Shops SE in Cologne, progressing from Product Developer and Usability Expert to Enterprise Software Engineer, IT Project Manager, and ultimately Product Manager. In that role, he owned the company’s core review collection product — a platform processing over 1.5 million reviews per month for 30,000+ clients across Europe and Asia, serving enterprise accounts such as Volkswagen.

His technical background in software engineering (12+ years), combined with deep expertise in agile methods (Scrum), AWS cloud architectures, SQL-based data analysis, and UX research, gives him a rare end-to-end perspective on product work — from strategy and stakeholder alignment down to implementation detail.

Notable Results

At Trusted Shops, Martin introduced an autosave functionality in the review submission flow that increased collected service reviews by 25% and product reviews by over 20%, directly contributing to the company’s core business metrics. His work on adaptable questionnaires for strategic accounts expanded the platform’s enterprise capability.

Current Focus

Martin now works at Bank-Verlag, where he is involved in projects around digital identity, qualified electronic signatures (QES), and PKI infrastructure within the German regulatory framework. He holds an IHK certification in agile project management (passed with distinction).

This Blog

This blog is where Martin shares hands-on insights from his work as a product manager — covering topics like product strategy, stakeholder communication, agile practices, and the intersection of technology and user experience. The goal: practical knowledge for product people who build.

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